Information Quality and participant satisfaction in mega events: Case of the School World Cup Football Rabat-2023

Résumé

This article examines the impact of the quality of information disseminated during mega sporting events on the participants' overall experience and satisfaction (Kotler, Keller, Dubois & Manceau, 2006).

For this research, we analyzed an international sample of 134 participants from 20 nationalities, all involved in the World School Football Championship. By immersing ourselves in the organization of this championship, we used a questionnaire based on a 5-item Likert scale and considered factors such as the age and role of participants to enrich the analysis.

The results show that the accuracy, relevance, clarity, and availability of information are crucial for participant satisfaction. These elements positively influence their experience and engagement. The conclusions provide valuable recommendations for sports event organizers, educators, and policymakers, emphasizing the importance of high-quality information. This study highlights the essential role of information quality in mega sporting events, offering specific insights to enhance the appeal and success of such events.