The key success factors of the sustainability of associative projects in the Moroccan context

Résumé

Associative entrepreneurship is growing at the international and national levels. This increase is due to a growing need which is not being met by private enterprises, public enterprises and government measures. With the rise of international economic and financial crises, citizens around the world, including in Morocco, are demanding permanent work, fighting to reduce social inequalities and fighting against precariousness and marginalization.

It is in this context that the associative entrepreneurship found its reason of being and its fulfillment. But the entrepreneurial associative activities created face several problems and risks that threaten, at given moments of their working life, the continuity of their production process. Some activities have successfully resolved problems that almost led to the permanent cessation of their activities. Others, on the other hand, have succumbed to the serious risks and difficulties encountered.

Faced with this observation, our article has set itself the main objective of identifying the factors that have played a positive role in the process of the sustainability of entrepreneurial associative activities in the Moroccan associative context. The practical study of this work has yielded important results. Several sustainability factors have been identified and categorized.