CHEIKH MAOULAININE , F. Z.; SOUAF , M. Customer Relationship Management in the Era of Big Data and Artificial Intelligence. Revue Française d’Economie et de Gestion, [S. l.], v. 6, n. 1, 2025. Disponível em: https://revuefreg.fr/index.php/home/article/view/1932. Acesso em: 26 juin. 2026.