EL BARDAI , H. Towards a clarification of soft-sell and hard-sell advertising approaches: study of French consumer perceptions. Revue Française d’Economie et de Gestion, [S. l.], v. 6, n. 2, 2025. Disponível em: https://revuefreg.fr/index.php/home/article/view/1977. Acesso em: 2 mai. 2026.