The role of information technology in improving organizational performance

Authors

  • Khadija EL MASSI Ibn Zohr University - Morocco
  • Hicham Mohammed HAMRI Ibn Zohr University - Morocco

Keywords:

Information technology, organizational performance, technology solutions, system, green logistics management

Abstract

In today's dynamic business environment, technology is the most powerful tool to sustain in the competitive global marketplace. Companies are striving to improve their reliability, responsiveness, agility, and cost-effectiveness, thus enhancing their competitiveness by adopting new technologies. Integrating information technology into green logistics emerges as a strategic imperative for organizations seeking to enhance overall performance while addressing environmental concerns.

This paper aims to untangle the intricate connections between information technology and its significant impact on organizational performance through the implementation of green logistics management. To conceptualize these connections, a research model is developed to illustrate the relationship between these variables.

The exploration of connections in this study relies on a rigorous methodology. The foundation of this approach is the collection and in-depth examination of data derived from a wide array of scholarly resources. These resources encompass peer-reviewed journals, which uphold rigorous academic standards, conference papers that often present cutting-edge research, and books that contribute to the foundational knowledge in the field. The meticulous treatment and analysis of data from these diverse sources ensure a comprehensive and well-rounded understanding of the subject matter.

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Published

2023-12-26

How to Cite

[1]
EL MASSI , K. and HAMRI , H.M. 2023. The role of information technology in improving organizational performance. Revue Française d’Economie et de Gestion. 4, 12 (Dec. 2023).