Unraveling the interplay of Business Intelligence, Business Analytics, and Big Data: A synergizing approach

Abstract

Organizations are increasingly relying on their ability to process data and extract knowledge that can be used to make decisions. In the literature, terms such as "business intelligence" (BI), "business analytics" (BA), and "big data" (BD) are sometimes used interchangeably and sometimes to refer to different concepts. Experts and scholars find this perplexing. By reviewing the literature and proposing an integrative approach to these concepts, this work hopes to shed light on the interactions and complementarities between BI, BA, and BD.