La communication digitale comme outil du développement de la touristicité dans le choix des destinations touristiques

Abstract

In a purely technological and digital sphere, it has become imperatively important for any
tourist destination to adapt to such developments by implementing the diversity of
technological tools to successfully communicate its offers, highlight them, make them reach a
large target worldwide, make them known and loved to gain high visibility, something that is
part of an advanced digital communication strategy allowing tourism professionals to meet
the challenge of being competitive touristically, also be referenced as the best tourist
destination which allows them to become largely capable of increasing their tourist index
which provides information on the tourist performance of the territory in question. Our article
aims to treat digital communication as a tourist performance lever to promote the territory as a
better tourist destination to choose.