The impact of soft-skills on the success of innovative sustainable energy efficiency projects in the moroccan context: The case of the Noor Ouarzazate project

Abstract

Morocco, like many developing countries, faces growing challenges in energy efficiency and environmental sustainability. Social and responsible entrepreneurship emerges as a potential response to these issues, but its success depends not only on technical skills but also on soft-skills, such as leadership, team management, communication, and emotional intelligence. These skills are essential for overcoming the complex challenges of energy efficiency projects and ensuring their sustainability. Through an in-depth literature review and a qualitative study focused on the Noor Ouarzazate project, this paper highlights the importance of soft-skills in ensuring the environmental and social impact of entrepreneurial initiatives in this field. It also demonstrates that, for Moroccan social entrepreneurship in the energy efficiency sector to achieve its objectives, it is crucial to develop these skills to enable entrepreneurs to navigate a complex environment effectively and promote sustainable and inclusive energy solutions.