The role of digital public communication in enhancing citizen satisfaction

Abstract

This study examines the effectiveness of the digital communication system provided by the Ministry of Agriculture, Fisheries, Rural Development, Water and Forestry (MAPMDREF) to engage Moroccan citizens and meet their information needs. Digital communication is an essential tool for modern public administration, so this study adopts a mixed methods approach consisting of semi-structured interviews with MAPMDREF staff and quantitative analysis of agricultural stakeholders The results indicate that although MAPMDREF increased its digital presence, especially its website and Social however, media has major challenges in terms of context, public engagement and access Although Facebook is still the ministry’s most successful platform though overall interaction with citizens is limited, with passive interactions on forums prevailing. Suggestions include expanding to new social media platforms, improving multilingual content, and combining communication features such as polls and live Q&A sessions to foster better engagement.